Influencer Marketing in Vietnam

[vc_row][vc_column][vc_column_text uranium_custom_id=”uranium_custom_5b6023363629f” css=”.vc_custom_1533017250991{padding-bottom: 25px !important;}”]Vietnam has one of the highest rates of social-media usage among countries with comparable per capita incomes. The total population of Vietnam is 96 million. Approximately 34.7% of the population is urban. The number of people living in major cities:[/vc_column_text][vc_row_inner][vc_column_inner width=”1/2″][vc_column_text uranium_custom_id=”uranium_custom_5b602336362a5″] Ho Chi Minh – 7.298 million Hanoi (capital) – […]

How Will Digital Transformation Change the Marketing Funnel?

The marketing funnel goes something like this: Awareness, interest, consideration, intent, evaluation, decision. Normally, marketing is responsible for the first part of the funnel, and then sales takes over toward the end. However, the digital transformation has changed — and is continuing to change — the roles within the funnel. Technology has introduced new kinds […]