Nhiệm vụ
As consumers shifted to online experiences, the enterprise required a technology solution to transform this "static" information channel into a "dynamic" platform capable of interaction, personalization, and driving purchasing decisions.
These physical assets incurred high costs, offered no reliable way to measure ROI, and lacked any capability for personalization or consumer behavioral data collection. As consumers shifted to online experiences, the enterprise required a technology solution to transform this “static” information channel into a “dynamic” platform capable of interaction, personalization, and driving purchasing decisions.
The platform’s core focus is a personalized user experience. It provides specialized modules like “Only You” (personalized offers), a Wishlist, and an “auto-detect store” feature. This allows the system to display relevant promotions and products based on the customer’s specific region, ensuring high relevance.
To optimize internal operations, a key highlight is the AI-integrated Drag-&-Drop feature for brochure creation. The operations team can visually drag products onto a layout, and AI automatically identifies, cross-references, and maps them to the correct SKU and promotion data.
This platform was designed as a central hub, integrating seamlessly with the enterprise’s existing technology ecosystem: it connects to the Loyalty app for profile synchronization , links to the B2C E-commerce platform to support a “Click & Get” checkout process (from E-Brochure to cart), and syncs with Marketing Automation and CDP systems for standardized data collection and analysis.
It provided, for the first time, transparent tools to record user behavior (UTM standard and cross-domain tracking) to support data-driven decisions. Operationally, the AI drag-and-drop feature revolutionized the internal workflow, reducing the product data entry time for each brochure from hours to just minutes. This platform not only enhanced the customer experience but also opened new advertising revenue opportunities from suppliers, creating a scalable, multilingual foundation for growth.